Business operator with 15+ years of experience finding creative solutions. Built a strong foundation in product strategy and operations from growing two companies, managing thousands of projects, and leading hundreds of people.
• Strategically managed the company as a partner, focused on Marketing, Operations, Finance & HR • Grew the business from a solo operation to a team of 400+ employees who executed over 500 events in 2019
• Learned web design to reconfigure site and implement an SEO strategy that moved site from page 17 to page 1 • Configured a CRM on Salesforce and migrated HubSpot. Trained sales reps on both platforms
• Became the largest company in California while maintaining a 5-Star rating on Yelp • Sold the business to a competitor in summer 2020
Ace High Casino Rentals
Ace High provides casino tables and staff to events ranging from charity galas to film shoots to celebrity parties throughout California
team building
entrepreneurship
digital marketing
web design
event planning
finance
• Grew revenue over 13x through eCommerce digital marketing, media buying, and CRO • Managed growth marketing strategy and execution of media buying on Meta - TikTok - Google
• Wrote, storyboarded, hired, and directed top-level creators to produce original on-brand content • Built an inventory and PO system to coordinate manufacturer with operations and manage cash flow
• Created a comprehensive financial model using marketing KPIs to secure SBA funding • Developed new products and go-to-market strategy for launches and sales
Sunga Life
Direct to Consumer athletic apparel brand built on Shopify, Amazon, Meta
eCommerce
direct response marketing
meta business suite
paid search
product design
branding
Tech Projects
• Created a product v1 for CivHacks, a competition using Google Civic API, Zapier, GitHub Host, and Thanks.io API • Successfully printed a customized postcard and sent to Los Angeles elected official
• Did market research, customer analysis, and developed a business plan • Presented idea as a crowdfunding and civic engagement project on various platforms
• Organized an in person postcarding event for the California Ranked Choice Voting Coalition • Continued to volunteer for CalRCV on marketing projects and other initiatives
Your Paper Voice
Site that empowered users to contact their elected officials with physical mail. Postcards were printed with a message on about a political issue (i.e. Ranked Choice Voting), sent to the user to physically customize > sign > stamp, and mailed to district offices
Product Management
github
Api
political reform
customer analysis
UI/UX
UCLA Anderson + Patagonia | Fundraiser
• Launched a first time-fundraiser for Challenge 4 Charity by selling UCLA embroidered Patagonia jackets • Navigated licensing, procured sourcing, photographed classmates, built Shopify site, and coordinated marketing • Sold $135,000 of jackets in 5 weeks, raising $21,000 - campaign became an annual fundraiser after I graduated
Product Mgmt at Large Tech Companies | Class
• Assignment: Follow design sprint process to develop + test a solution on an existing app • Developed product goal and then created a problem map to find ideas for new feature • Created a Spotify feature allowing users to find music popular in their local geography
Tech Managment: Cloud Computing & Big Data | Class
• Assignment: Research paper that addresses how cloud computing and/or big data are affecting companies/governments/NGO’s and their respective markets • Thesis: create a public utility by merging anonymized probe data and existing infrastructure - the GPS of traffic • This public data would give mapping apps more accuracy, thus giving users optimized routes and reducing traffic
Young Tech Professionals | Pitch Competition
• Project: Use Google Design Thinking framework to develop an MVP for a project rooted in local LA problem • Built the product roadmap and managed the team in Jira • Developed a service that anonymized then coordinated employee commute data to give employers an optimal work from home schedule based on predicted commuter traffic throughout Los Angeles • Used West Hollywood public traffic data and K-Means Clustering to categorize locations
Extracurriculars & Class Projects at UCLA
Figma
Product Management
Big Data
Design strategy
Graduate research
Roles
• Lead a team of DTC marketers. My strategist role was conceptualizing, building, and executing the customer acquisition and re-acquisition strategy for two brands • Built systems to leverage these marketing platforms: Shopify, Amazon, TikTok, Meta, Klavyio, Postscript, TikTok, Google, and YouTube
• Built an influencer management and analysis system to manage LTK campaigns and influencer deals • Analyzed COGS to determine optimal shipping offers and bundle pricing strategy
Boomn - VP of Growth Marketing
A leading e-commerce portfolio incubating & acquiring DTC brands & growing them to new heights
Marketing strategy
advertising
Klaviyo
asana
Meta Business Suite
postscript sms
CalRCV | Marketing Lead Volunteer
• CalRCV is a nonpartisan group of reformers that believes Rank Choice Voting is the most effective solution towards a more representative government and a less polarized electorate • My role is building strategies and creating content to highlight the organization's messaging and achievements out into the world • Won RCV campaigns in Redondo Beach, Eureka, Ojai, Palm Springs and defeated Anti-RCV Bill AB2808
LA Chamber of Commerce | Coordinator
• Launched the Bixel Exchange as a new initiative in partnership with the SBA. The program provided mentorship to local tech startups. Grew to 20 advisors who mentored thousands of entrepreneurs • Served as marketing coordinator, webmaster, and event manager to keep the initiative moving forward
NACPO | Technology Chair
• NACPO is an organization for casino event companies that serves as a national voice on issues and laws that might affect both their business and their clients • Elected to the NACPO board to implement and train people on the CRM, build a new website, and upgrade their overall technology systems
Various Roles
Nation Builder
Marketing
policy
non-Profits
volunteering
Life
CSUF Lacrosse
• As President - responsible for the team’s operations and adherence to league rules, policies and guidelines • As a teammate - was a captain and won back-to-back MCLA DII SLC Champions in 2009 & 2010
Landscape Photography
• I shoot landscapes while traveling around the world on a Sony A7 iii • Placed 2nd in a photo competition in Hangzhou China
Lacrosse
Traveling
Student athlete
Photography
15+
Years Experience
with ownership in 2 companies
MBA
UCLA
Specialization: Technoloy & Finance
5★
Client Rating
While running Ace High Casino Rentals
Testimonials
About my work
Overall team player
In my role as the CFO at the Los Angeles Area Chamber of Commerce, I worked with Warren on various projects. One of the bigger projects was The Bixel Exchange, a new department at The Chamber focused on emerging technology and innovation. He came to meetings prepared and had a good understanding of the spending and budget for The Bixel Exchange. He was an overall team player and added value to the group.
Benjamin Stilp
CFO, Los Angeles Angeles Angeles Chamber of Commerce
Excellent leadership and organizational skills
"Warren started with Ace High as a part-time dealer years ago and continually started asking to be more involved and always stood out as a leader. Once he took over a GM in 2010 he has done nothing but improve and grow the business at healthy pace. A true entrepreneur at heart, with excellent leadership and organizational skills. I couldn't ask for a better person to be running Ace High."
Brandon Hall
CBO and Co-Founder, One Hope Wine
Detail oriented leader
"If you need a detail oriented leader that sees the big picture then look no further than this guy. Warren ran my business and successfully sold the business. He is a great people person and a pleasure to work through tough problems with. If you need anymore info on my outstanding experience working with Warren please contact me directly."
Stig Westling
CFO/COO, Guild Extracts
Contact
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